Netdiver magazine

/ What's new in design
digital culture

Dieter Rams interview

>Dieter Rams interviewed by Gary Hustwit, an excerpt (worth reading) from Helvetica/Objectified/Urbanized: The Complete Interviews as published by Fast Company.

_______

Dieter Ram design philosophy in 10 points:

Good design is innovative.
Good design must be useful.
Good design is aesthetic design.
Good design makes a product understandable.
Good design is honest.
Good design is unobtrusive.
Good design is long-lasting.
Good design is consistent in every detail.
Good design is environmentally friendly.
And last but not least, good design is as little design as possible.

_______

This reference book – is a must in your library: Less and More. The Design Ethos of Dieter Rams. A new re-edition can be pre-ordered.

Hence, where the Less is more quote and design principle comes from. Never forget how much we owe this creative giant.

Similar content:

^