Dieter Rams interview
>Dieter Rams interviewed by Gary Hustwit, an excerpt (worth reading) from Helvetica/Objectified/Urbanized: The Complete Interviews as published by Fast Company.
Dieter Ram design philosophy in 10 points:
Good design is innovative.
Good design must be useful.
Good design is aesthetic design.
Good design makes a product understandable.
Good design is honest.
Good design is unobtrusive.
Good design is long-lasting.
Good design is consistent in every detail.
Good design is environmentally friendly.
And last but not least, good design is as little design as possible.
Hence, where the Less is more quote and design principle comes from. Never forget how much we owe this creative giant.