Hello Hel Looks
A unique photo reportage and inside peek into how ordinary people show their street (or not) smart fashion styles: Hel Looks.
Project is part of the Best of the Year roster in 2005.
One of the longest lasting street style project – started in 2005 (in Helsinki) and still going strong! Full archives available.
Notice much changes?
Factum: One of the project co-founders – Sampo Karjalainen turns out to be co-founder of the Moves app acquired by Facebook in April / 14. Wow!