Long live PRPL
PRPL short for Purple Rock Scissors (which imv is enigmatic enough) has such a great culture enunciation that it should become a universal manifesto of sort for all of us creatives.
We’re driven by the why.
This isn’t window dressing, it’s our way of life. It’s not our work life, it’s our life’s work.
Heads up, they tend to be contagious (I agree):
Authenticity. To be genuine, be vulnerable.
Simplicity. Distill to the meaningful and balanced.
Drive. Do what you love.
Adventure. Take risks and embrace where they take you.
Mindfulness. Exercise a nuanced, articulate understanding.
Appreciation. Dwell on the good.
No meager feat – they got a fantastic website too. Digging their looped live action zooming on studio interiors emblazoning their culture tidbits. Videos expanding on processes. Illustrations. Large type and pictures.
Really really good copywriting – choosy projects (including self-initiated) – blog posts – all this rolled into one uninterrupted digital wandering.