Netdiver Mag #ISSN 1911-866X

/ What's new in the design digital culture

Long live PRPL

PRPL short for Purple Rock Scissors (which imv is enigmatic enough) has such a great culture enunciation that it should become a universal manifesto of sort for all of us creatives.

We’re driven by the why.

_______

This isn’t window dressing, it’s our way of life. It’s not our work life, it’s our life’s work.

Heads up, they tend to be contagious (I agree):

Authenticity. To be genuine, be vulnerable.

Simplicity. Distill to the meaningful and balanced.

Drive. Do what you love.

Adventure. Take risks and embrace where they take you.

Mindfulness. Exercise a nuanced, articulate understanding.

Appreciation. Dwell on the good.

_______

No meager feat – they got a fantastic website too. Digging their looped live action zooming on studio interiors emblazoning their culture tidbits. Videos expanding on processes. Illustrations. Large type and pictures.

Really really good copywriting – choosy projects (including self-initiated) – blog posts – all this rolled into one uninterrupted digital wandering.

Long live!

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