MAD Museum ID
Homerun again by Pentagram for the Museum of Arts and Design. (Acronym? MAD Museum) The new graphic identity already seen throughout NYC. The geometric-based mark reflects the circles and squares present in the building’s shape; its location, on Columbus Circle; and the building’s iconic “lollipop” columns retained in the redesign.
View case study for examples of collaterals.










[...] MAD | The new visual identity for the Museum of Arts & Design by Pentagram is pretty fab. (via Netdiver Magazine). [...]