Editorials
Creativity and how chance has got nothing to do with it
What do you value most? A big fat check or creative latitude?
I tend to prefer the latter. Why?
One thing I realize after many years as a communication designer is that it's never *finished*. I mean - I know nothing compare to what is to be learned. I need to better constantly knowledge of my trade. I do it because designing is my passion.
So a project that affords me creative latitude instead of using past knowledge serves actually as a launching pad for new experimentations, discoveries and self-reinvention.
A project that appeals to my acquired skills is by definition asking that I translate for a client what I already know and have already done to meet their particular expectations.
I know, I know paying the bills is important but like someone said: *creativity is afforded through time*. It's not like a product. When manufactured and sold you can expect to make multiple profits from the sale of the product.
Creativity on the other hand, is not product base - it is time base. So profit are dependent on the *time* you can afford to spend and... it is NOT renewable. Basically, today is all the time we have. I would rather use my time today to challenge myself, keep the flame burning high, find a new perspective, create a new project and acquire more knowledge.
Sometimes, I do have to balance both.
How about you?
