by HelloMe
Tunnelblick Music identity, packaging by HelloMe.
The visual identity for HipHop musician Exzem is based around the custom made display typeface HM Extra. The typeface is combined with metaphoric imagery that on one hand refers to backpack-HipHop clichés and the anonymity of coming from the countryside.
It is the story of a lone wolf from the countryside who collects sticks to make pencils of them so he can write rhymes.
