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digital culture

artv + Julien Vallée

Wouldn’t it be the dream of any artist to have free reign in imagining a TV id spot? Julien Vallée was invited to do so for Artv, a Quebec based television channel. They asked Montreal artists to represent the logo in the way they want.

He used around 15 pieces of plywood with a mirror on the backside that were disposed precisely to create the shape of the logo front the front angle.

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