Netdiver magazine

/ What's new in design
digital culture

Eyes on the Road

Vokswagen ‘Eyes on the Road‘ ad (video) inspires road safety. Unsuspecting viewers sitting in a theatre waiting for the feature to start – and blah as we all are while waiting for ads to finish – get a mighty jolting wake-up call – and feel first-hand the danger of driving and mobile useage.

Tech-wise: uses a location-based broadcaster (wifi). Must see! Brilliant!

Similar content: