Immersive Infinity
Electrolux Infinity is one of the best immersive and interactive experience micro website I’ve seen this year.
Toggling between the light / dark interface changes is an efficient cue and a smart idea to highlight the little diamond shapes sub-level navigation that takes you to another rich media section.
Picture, design and user experience perfect!
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ndlr: Bruno Costa art directed this project by F/Nazca Saatchi & Saatchi, Brazil. Read the brief and other interesting details about the food prep, for ex.
