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Mental Notes

Bring a little psychology to Web design. Cool Mental Notes deck cards by Stephen P. Anderson.

We feel the need to reciprocate when given something as a gift.

Recognition over Recall

Our brains seek out ways to organize and simplify complex information, even when there is no pattern.

We remember and respond favorably to small, unexpected and playful pleasures.

Peak-End Rule

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View the 7 cards sample.

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