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Rand and Yale

Rand Rolls Off the Press by Armin Vit

“Most of us are wired to react negatively to anything that rids the world of yet another (Paul) Rand logo.”

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Yale Press drops distinctive logo by Drew Henderson

“A lot of people didn’t like it,” Gambell said. “A lot of people found it kind of asymmetrical and untraditional and kind of a little bit hard to decode.”

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