Big Innovations Question the Status Quo by Warren Berger
How Do You Ask the Right Questions?
What if someone sold socks that didn’t match? In his new book Disrupt, Luke Williams, a veteran of frog design, talks about how that offbeat question was the impetus for the launch of Little Miss Matched, a company whose purposely mismatched socks proved surprisingly popular with young girls.
As for the ones who don’t stop asking questions..