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Steve’s playbook

The 10 Commandments of Steve by Leander Kahney. More than anything else, Jobs’s genius is in managing the creative process. Here’s his playbook.


Some of these are keepers:

1. Go for perfect
2. Tap the experts
3. Be ruthless (not sure about that)
4. Shun focus groups
5. Never stop studying
6. Simplify
7. Keep your secrets
8. Keep teams small
9. Use more carrot than stick
10. Prototype to the extreme


Errata #2 – I.M. Pei is an architect and he did not design the Next logo. Geeze. It was none other than Paul Rand.

via: Stella Gassaway


via: The Daily Beast

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