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The girl effect

It’s definitely the right time of the season for good wishes, etc. A number of years back, after being asked the question over and over in interviews: “Why are women under represented in the industry?”

The short answer boils down to “until men can have babies or caring for them does become a societal responsibility – the situation won’t change.”

I wanted to do something positive about this and decided to start the Powagirrrls directory to honor women who rock the design scene with more than pink design.

Long introduction to a project, The Girl Effect, that the good folks at Grow Interactive have produced which struck a deep chord this morning.

Please take time to view it, ponder and do something about this if you can. Never underestimate the power of one.

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