Wry and deranged?
Animals and bugs are serving as sections icon on Simon Collison website. Past the weirdness and first visual impression, you will grow an appreciation for the taglines that defines these. Such as “Potted Biography” and “Bloody Facebook”, for example, because he does state: “Warning this content is wry and deranged.. but 100% trustworthy and bonafide.”
Wit always puts me on high alert intellectually and indeed found a pearl for you. Access his Thoughts on FOWD 2010 with loads of references.