Netdiver magazine

/ What's new in design
digital culture

SFi by Charles Wilkin

Vita *

Name: Charles Wilkin

Profession: Artist, Designer, Beekeeper

Did you know?

Bees don’t hibernated during the winter they cluster in a ball, keeping the center around the queen a cozy 98 degrees at all times.

_______

What generally bothers me most about design culture is the idea that personal expression somehow has no place in the creative process. Design must be logical and the line between art and design is clearly defined and must not be crossed, ever. This is what many designers have been taught, but isn’t this idea of using personal experiences really what form follows function and branding are all about?

I mean great design always seems to feel right. Why?

Because it’s communicating something beyond the intended message, connecting with the viewer on an emotive level. For me this simple observation seems to always get dismissed and ultimately became the reason I started Automatic over 15 years ago. Since then, my studio has become a design laboratory of sorts, experimenting with various ways to achieve a synergy between personal expression and commercial application.

I rely on instinct rather than expectations as a means to find solutions. Sure it’s unconventional but isn’t this really how most people operate? We trust our instincts when buying goods, meeting people and assessing our environment. Seems logical to me and applicable to design.

For me, Automatic has never been about following trends or being in annuals, but about finding a new and innovative ways to solve common problems. Sometimes design is not just black and white but more of an experience, something I believe all designers strive for regardless of style or method.

I hope my work challenges people to see things differently and inspire them to change their world. A lofty goal for sure but one that I truly believe is possible through design.

10 Works / projects

_______

_______

_______

_______

_______

_______

_______

_______

_______

3 questions

Biggest hurdle overcomed?

For me knowing when to say when, is almost impossible. While I truly admire simplicity and strive for clarity, when it comes to my own work there always seem to be room for one more layer, one more narrative or level of complexity. I’m almost certain my lack of self-editing is the result of the spontaneous techniques I employ.

I never really know where I’m going until I get there and a piece doesn’t feel finished unless I’ve exhausted every option or experienced at least one happy accident. This intuitive process is definitely more difficult and somewhat unpredictable but the results can be magical and unexpected.

I revel in the excitement of uninhibited discovery and love to challenge myself. Which is why the idea of applying some type of filter just seems limiting to me, even though I know using restraint effectively is key to great design.

I’m sure every creative person struggles with this problem, it’s definitely one project that is always a work in progress.

_______

Greatest moment?

When I started Automatic in ‘94 my main objective was to try make design more personal by connecting with people on some emotive level. Over the years it’s been difficult to sort out exactly what that means, how it works and when I’m putting too much of myself into the work. I’ve been lucky to find clients who see the value in my unconventional approach and are willing to support it.

So when Michael Bierut from Pentagram asked me to work on a library mural for PS 186 in the Bronx, I thought for sure reach I’d reached an all time career high. It was truly an honor and pleasure to work with him but the shining moment came at the ribbon cutting ceremony when the kids, most of them disabled, performed a rap song they’d gleefully written about and dedicated to my mural.

It was one of those moments you never forget, seeing their excitement for the mural and knowing in some small way, it inspired them. For the first time, this thing I’d been chasing for 15 years, design as an emotive conduit, became real. It was an overwhelming and rewarding experience; the problem now is that every project moving forward will be held to this gold standard.

_______

What next?

I recently started a new division of Automatic with my partner Martin Higgins called Automatic PR. With the addition of public relations and event planning Automatic now provides an innovative range of fully integrated branding services, essential for any client looking to develop and launch a new product or to refresh their brand image.

On a personal level I’m currently developing new techniques and working on a solo gallery show opening June 2011. I also have a new book and an e-book version of my 2003 monograph Index-A in the works.

In general, I think its always important to keep moving forward, set goals and take advantage of unexpected opportunities that come along, especially if you want to keep your work fresh and stay relevant.

^

< back to SFi

Search for inspiration on Netdiver Mag.

rss / ello / twitter / pinterest / soundcloud

/ Elsewhere

 

Ellodesign

Ello.co/ellodesign

Want to discover like-mind creatives? Looking for curated visual inspiration? Looking for talent to hire? Submit new work?

Follow feed.

_______

 

Carole's Ello

Ello.co/cgwarex

Welcome to my new social hub where I post my abstract art and curate beautiful catching my attention.

_______

Carole's Ello

Colourpop artist ~ I study, explore and express the world of colors.

follow my journey

_______

 

Communication Arts

Communication Arts 2018 — various disciplines call for entries.

Deadlines:
Photography — March 8/19
Design — May 3/19
Advertsing — May 3/19

_______

 

IdN Magazine

IdN magazine

International designers Network is a publication for creative people on a mission to amplify and unify the design community.

_______

 

Alt Summit

Alt Oasis 2019.

Design bloggers, lifestyle writers, and creative entrepreneurs event to facilitate growth and innovation: 10 years!

Upcoming: March 24 - 29 / 19

_______

 

AIGA 2018

AIGA conference

Provocative speakers, sessions and face-to-face roundtables with design heroes.

Upcoming: April 4-6 / 19

 

YWFT

YouWorkForThem — Good design needs good fonts! YWFT is privately owned and run by designers.

Rocking it since 2001.

/ Highlighted talents

 

They LUV design! #13

Mind-blowing visual feats and original designs I recently discovered.

Previously: #12 - #11 - #10 - #9 - #8 - #7 - #6 - #5 - #4 - #3 - #2 - #1

_______

 

They LUV drawing! #3

Illustration is probably the largest creative area to express (mostly without words) a message.

Previously: #1 - #2

_______

 

A type of Show #5 – I love typography - these projects caught my eye.

Previously: #4 - #3 - #2 - #1

_______

 

Moodboards #1 – Branding collaterals staged and served with conceptual brilliance.

 

/ About us?

 

A little (www) Story. In 1995, JF and I started a little project — Netdiver.

_______

 

Editorials by Carole Guevin

Editorials. Design topics or issues that have impacted me or our creative industry. .

Over 50 articles.

_______

 

Kuvva interview

Kuvva interview

A short interview on how to build a strong portfolio + self-promotion.

 

/ Special Feature issues

SFi is a self-curation experiment coupled with a minimalist interview by people in the design industry I admire.

By invitation only

Special Feature issues

- - -

< back to SFi

Netdiver Magazine

#ISSN 1911-866X

Carole Guevin

Carole Guevin is a culture creator / editor / curator / artist / creative activist / geek / songwriter showcasing the design digital culture.

No hype just beautiful

Reach my inbox °

_______

Netdiver review galleries

/ Design inspiration

Netdiver long-standing minis captures (200 x 115 px) galleries.

Pick one -> read review

_______

 

 

/ Illustration

Vast array of drawing styles
403 reviews

_______

 

 

/ Imaginative

Conceptual designs standing out
358 reviews

_______

 

 

/ Industrial

Products / packaging design / spaces +
332 reviews

_______

 

 

/ Motion

Brilliant storyboards / motion / vfx
286 reviews

_______

 

 

/ Photography

Some of the sharpest eyes shooting today
210 reviews

_______

 

 

/ Portfolios

New wave of design / interactive / mobile stars
552 reviews

_______

 

 

/ Powagirrrls

Women who rock the design scene with _more_ than pink design
391 reviews

/ Insider info

 

Netdiver Vintage

Netdiver Vintage edition

What was new in design worldwide — sort of a very unofficial record of web history as captured from {1998 - 2007}.

Over 2.3k+ projects.

_______

 

Netdiver static

Netdiver static

Walk down memory lane: archived static news in design from 1998-2008.

Start from beginning

Start in 2008

_______

 

Netdiver Best of the Year

Best Of The Year (BOTY)

Netdiver Best of the Year is a yearly compilation of projects / talents who made a lasting impression the previous year.

/ 2016 edition

_______

 

Special Feature issues

Special Feature issues

Self-curation experiment coupled with minimalist interviews with people in the design industry I admire.

By invitation only

_______

 

Visual Brain Gravity

Visual Brain Gravity is a producer and developer of concepts, products and brand experiences.

Driven by vision.

_______

 

WAABM

We are all beautiful minds aka WAABM is equal part made of songwriters / music composers JF Simard + Carole Guevin

_______

 

Netdiver Mag is sweet

Terrific product or service or event and wanna reach a fabulous international audience?

Advertise with us

_______

 

Want more design eye candy? Follow my Pinterest.