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SFi by Inventory Studio

Vita *

Name: Inventory Studio

Profession: Art Directors and Designers

Did you know?

The colour of the Universe is beige. It is officially called "Cosmic Latte" its RGB value is (255, 248, 231).

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Inventory Studio is a place for serious and considered play. We only take on projects we believe in, aiming to always produce well researched, intelligent, thoughtful and concept driven work that goes beyond expectations.

Founded by Robert Boon and David Lane in December 2008 Inventory art direct and design projects for commercial and cultural clients, consult brands on creative strategy, conceive and curate exhibitions and events, run workshops, give talks and design and produce editions and products. We make good things great.

10 Works / projects

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3 questions

Biggest hurdle overcomed?

When we started the company everything was a bit of a hurdle. The studio has now be running for 2 years and it feels as though only recently we have found a good balance between running a company and a running a space for creative thought and work. I suppose it's natural to push and pull the boundaries before they fall in to their resting place and something that is only resolved with time.

We feel in a good place now and I think this is reflected in our work. I think as a designer you should never disregard a project because the client is seemingly non creative. Some of the best design ever has been done for companies who's audience is seemingly non creative, the key I suppose is pleasing both your contemporaries the target audience.

This said it is lovely to be in a position to work with more experimental clients, hopefully as more people become aware of our work these collaborations will become the norm.

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Greatest moment?

I think we are too young to say. I always find it strange when bands release 'Best of' albums whilst they are still writing music. We love working with a variety of interesting people and are luckily enough to have had the opportunity to do so. Be it photographers, directors, writers, illustrators or fashion designers we learn and gain knowledge from each experience and collaboration.

No one is better than any other, they are all great moments and I hope the longer we go on working working the more there are.

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What next?

The studio is growing, consciously not too big and consciously not too fast. We are now in a position where we can manage and take on larger projects whilst also making sure there is enough time for experimentation and to produce our own work for exhibitions.

We want to maintain the studio as a workshop for experimentation and play and enjoy having different people with different skills around to collaborate with.

We will always make sure that we are not working to maintain a company structure but that our structure exists to produce exciting and creative work.

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