Netdiver magazine

/ What's new in design
digital culture

SFi by Me and
Mister Jones

Vita *

Name: Fanny Khoo

Profession: Strategy / Creative Director

Did you know?

I fall in love every single day.

_______

As a child I loved making stories. My ideas literally live outside my head. I was always idealistic and naïve enough to think that I could change the world. All this happily allows me to do what I do, so I try not to complain too much!

I attended LaSalle in Singapore and upon graduation, became an in-house designer for a cruise ship company. I met Mr Jones (aka Tom Merckx) in 1997 and moved to Belgium. I then joined 2 design firms before eventually working together at then Bizart which we revamped as Flink in Antwerp. 4 years later, I was asked to head Equus in Singapore - where I'm from originally. Equus is an award-winning agency with a strong corporate communications background. And our job was to accelerate its repositioning from a 15 year-old design agency to a multi-faceted brand consultancy.

We spent 3.5 years making that happen before returning 6 months ago to Antwerp where we finally established Me and Mister Jones. It's slowly taking off but the cultural climate is vastly different from Asia's ambition and drive. This takes a lot of getting used to... I probably won't have to because the world is so much more bigger than where we're based. And I don't plan on being stationary anyway.

I started doing strategy at Equus 2 years ago due to practical reasons. Brand strategists cost way too much to outsource. They also wield a lot of influence without being able to lend any creative firepower. I've always thought that both are equally important. If you arrive to a logical solution, it must always be able to translate to the best creative in all different medium. Oh and I've never met a brand strategist with excellent taste. And unfortunately no, taste is not subjective.

I write copy professionally but strategy work can be very taxing. It only starts to pay off when you're able to form that cross-over between strategy and creative. It's very challenging (but hugely exciting) each time when you're tasked to learn about a completely new industry or subject (depending on client type). You have to be prepared mentally to make these leaps back and forth, filling up gaps and then dividing them. Doing that again and again until you make perfect sense. New yet relevant. Simplified but not simplistic.

At the end of the day, your creative product must be able to go through fire - unscathed.

I absolutely love what I do because I've never been bored with dealing with complexity or design. Making everything come alive with a special soul, whether it's a logo, website or a shop interior - it's such a rare privilege to have the opportunity to create. That said, I do spend as much time working on convincing people - they need attention in order to change things. You can only bring real change through people. So that's very important.

Like Steve Jobs say, "We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. And we've all chosen to do this with our lives. So it better be damn good. It better be worth it. And to me, it really is.

10 Works / projects

_______

_______

_______

_______

_______

_______

3 questions

Biggest hurdle overcomed?

Changing agencies, changing people's minds. Nurturing creative people which can be a real bitch because I am totally not easy. Haha

But I would say the biggest hurdle is always myself. I'm never satisfied to be just good. How can I say this? It's just never enough. Not for me, anyway.

_______

Greatest moment?

Being part of Equus's (occasionally painful) transition from a design to brand consultancy. But the greatest moment is always looking at what's next instead of actually 'achieving' it.

I used to say I'd like to 'die trying to make it, rather than having made it.' To me, there's nothing more boring than 'being there'.

_______

What next?

Making Me and Mister Jones work in both local and international context - being the next ACNE whom I admire greatly. Jonny Johansson can't be pinned down to being one thing and that's such a fantastic place to be at.

Why join the navy when you can be a pirate?

< back to SFi

^

Search for eye candy on Netdiver Mag

rss / ello / twitter / pinterest / soundcloud

/ Elsewhere

 

Ellodesign

Ello.co/ellodesign

Want to discover like-mind creatives? Looking for curated visual inspiration? Looking for talent to hire? Submit new work?

Follow feed.

_______

 

Carole's Ello

Ello.co/cgwarex

Welcome to my new social hub where I post my generative (abstract) art and beautiful catching my attention.

check my /IG

_______

 

IdN Magazine

IdN magazine

International designers Network is a publication for creative people on a mission to amplify and unify the design community.

_______

 

Communication Arts

Communication Arts 2017 — Interactive category call for entries.

Deadlines: October 06

_______

 

ADAA 16

Adobe Design Achievement Awards 2017 — Are you a student? Enter your best work - win - launch your career.

Winners: TBA

_______

 

YWFT

YouWorkForThem — Good design needs good fonts! YWFT is privately owned and run by designers.

Rocking it since 2001.

_______

 

AIGA 2015

AIGA 2017

Provocative speakers, sessions and face-to-face roundtables with design heroes.

Upcoming: October 12-14 / 2017

_______

 

Alt Summit

Alt Summit.

Design bloggers, lifestyle writers, and creative entrepreneurs event to facilitate growth and innovation.

Upcoming: /2018

/ Highlighted talents

 

They LUV design! #12

The power of communication design is as varied in style as in media to show it.

Previously: #11 - #10 - #9 - #8 - #7 - #6 - #5 - #4 - #3 - #2 - #1

_______

 

They LUV drawing! #3

Illustration is probably the largest creative area to express (mostly without words) a message.

Previously: #1 - #2

_______

 

A type of Show #5 – I love typography - these projects caught my eye.

Previously: #4 - #3 - #2 - #1

_______

 

Moodboards #1 – Branding collaterals staged and served with conceptual brilliance.

 

/ About us?

 

A little (www) Story. In 1995, JF and I started a little project — Netdiver.

_______

 

Editorials by Carole Guevin

Editorials. Design topics or issues that have impacted me or our creative industry. .

Over 50 articles.

_______

 

Kuvva interview

Kuvva interview

Build a strong portfolio + do efficient self-promotion.

 

/ Special Feature issues

SFi is a self-curation experiment coupled with a minimalist interview by people in the design industry I admire.

By invitation only

Special Feature issues

- - -

< back to SFi

Netdiver Magazine

#ISSN 1911-866X

Carole Guevin

Carole Guevin eye candy editor /curator / artist / creative activist / geek / songwriter showcases the design digital culture.

No hype just beautiful

Reach my inbox °

_______

Netdiver review galleries

/ Design inspiration

Netdiver long-standing trademark mini captures (200 x 115 px) galleries.

Hit link -> read reviews.

_______

 

 

/ Illustration

Vast array of drawing styles
393 reviews

_______

 

 

/ Imaginative

Conceptual designs standing out
354 reviews

_______

 

 

/ Industrial

Products / packaging design / spaces +
327 reviews

_______

 

 

/ Motion

Brilliant storyboards / motion / vfx
285 reviews

_______

 

 

/ Photography

Some of the sharpest eyes shooting today
207 reviews

_______

 

 

/ Portfolios

New wave of design / interactive / mobile stars
546 reviews

_______

 

 

/ Powagirrrls

Women who rock the design scene with _more_ than pink design
380 reviews

/ Insider info

 

Netdiver Vintage

Netdiver Vintage edition

What was new in design worldwide — sort of a very unofficial record of web history as captured from {1998 - 2003}.

Over 2.3k+ projects.

_______

 

Netdiver static

Netdiver static

Walk down memory lane: archived news in design from 1998-2008.

Start beginning

Start in 2008

_______

 

Netdiver Best of the Year

Best Of The Year (BOTY)

Netdiver Best of the Year is a yearly compilation of projects / talents who made a lasting impression the previous year.

/ 2016 edition

_______

 

Special Feature issues

Special Feature issues

Self-curation experiment coupled with minimalist interviews with people in the design industry I admire.

By invitation only

_______

 

Visual Brain Gravity

Visual Brain Gravity is a producer and developer of concepts, products and brand experiences.

Driven by vision.

_______

 

WAABM

We are all beautiful minds aka WAABM is equal part made of songwriters / music composers JF Simard + Carole Guevin

_______

 

Netdiver Mag is sweet

Terrific product or service or event and wanna reach a fabulous international audience?

Advertise with us

_______

 

Want more design eye candy? Follow my Pinterest.