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AD Sports TV idents

I’ve practiced a lot of sports (swimming, running, badminton and roller-blading) but never was a fan of watching.. But these AD Sports Tv new idents.. Look at the Fencing jump sequence.. Wow!

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How do we shoot fast paced action high-speed, everything in focus, no motion blur, at night, with both the buildings and the sky and athlete fully exposed?

Motion control, and way more.

In a collaboration with Obeida Sidani, ECD at Les Folies, the team at Frame creative directed, conceptualized and animated the transforming floors under the athlete and the particle systems around him.

Directed by Anders Schroder from Frame.

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