Frame TV3
Frame’s take is a much slicker approach due context controlled environments and evolution of software.
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Reminds of the some of the very first Sony Bravia ad (circa 2005) of 250,000 balls released down a street in San Francisco. Nope no CGI. Real balls.
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Frame was approached by ManvsMachine (behind the SyFy idents) – who were working on the rebrand for TV3 Denmark – to collaborate in the creation of six idents for the huge relaunch.
They wanted to have a magazine-like quality to the pictures of beautiful Danish homes getting flooded by TV3 logo balls.
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Served! TV3 Idents – Montage