Netdiver magazine

/ What's new in design
digital culture

by Berger & Föhr

12 Thoughts on presenting work for approval by Berger & Föhr

1 – Be prepared.
2 – Optimize the space.
3 – Create inspirational context.
4 – Restate the goals of the project.
5 – Reveal the work slowly.
6 – Take a strong stance.
7 – Handle color delicately.
8 – Share idea ownership.
9 – Build up to a critical moment.
10 – Summarize.
11 – Exercise Patience.
12 – Communicate next steps.

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More thoughts on DesignValu.es

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If you wonder who the heck they are? Berger & Föhr are co-founders at Ello alongside Paul Budnitz and the partners at Modeset

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Excerpt from the manifesto:

We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce and manipulate — but a place to connect, create and celebrate life.

You are not a product.

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