Netdiver magazine

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digital culture

Mass Distraction

Mass Distraction is a project by Agnelli Davide and Drori Tal created back in 2004, though the ground thesis remains very actual, even moreso today.

“A series of three jackets (the Coin Jacket, the Hood Jacket and the Game Jacket) intended to provoke thought and discussion about the idea of presence: physical presence no longer guarantees a person’s availability and attentiveness.

Often, in order to remain connected the people both near and far, the mobile phone user multitasks between the two communication channels.

Whether disguised or not, this practice degrades the quality of the interaction with the people in his immediate presence.”

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