Minimal is right
Minimal is a diversely talented product design hub concentrated mostly around lifestyle and technology brands. Their products are oozing with minimalist curvature and slick shapes that makes you want to have and hold. They epitomize in their approach and project deliveries what everyone else would like to achieve: the oooooh and wooooow reactions.
From this, to this, to that. The success story is one currently being told around the no less than extraordinary funding of the TikTok + LunaTik (watch the movie) watches which raised almost $1 million on Kickstarter.