Refreshment served!
Refreshment served! Ideas! A closer look at creativity!
“One of the most daunting task for a designer is to generate ideas. Sometimes this task is considered a minor undertaking for unknowing people. Why so? Because the results may look convincingly simple. Deceitfully simple. Nada. This is not the case as you may well know.
So how do we in fact become proficient idea generators? First, ideas = creativity. The root of creativity stems from the word creation which is to create from nothing. Nice theoretical assumption. Now what is the practical side?”
