ROI = Return on Influence
Trust Economies: Investigation into the New ROI of the Web by Julien Smith and Chris Brogan
“If You Build It, They Won’t Come What happened to the early days? You built a baseball stadium, a store, a web app, and people flocked to it… now what? We are suspicious of marketing. We don’t trust strangers as willingly. Buzz is suspect. It can be bought. Instead, consumers and business people alike are looking towards trust. We want our friends to tell us it’s good. We want someone we know to say we should look into it. Marketing spend might start at awareness, but in the Trust Economy, communities are king, and ROI stands for Return on Influence.”
If you’re interested on expanding your knowledge as to why ‘Reputation is all’ get this new released book:
Trust Agents – Using the web to build influence, improve reputation, and earn trust.