Social media?
It’s not about "Engagement": using social media to make ideas happen by Sarah Rapp
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It’s all well and good to tweet about what you had for lunch, or share party pics on Facebook, but what if you want to use social media to achieve a specific goal? Perhaps to garner support for a creative project, or build awareness about a product you’re launching.
How then do you wade through all the social media speak and interact with people in a way that will make a difference to your mission, not just create more idle chatter?
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Good read! Especially with the rise of Google+
