STM? Society in Motion
Interminable traffic jams, massive incoming transiters using cars to get into cities are a plague and a large cost to quality of air (and mental health due to related stress) for large populated megapolis. Montreal with a 3.5 million demo that includes all surrounding suburbs won’t see any decrease since suburbs are still expanding further out from the center year after year.
We don’t own a car! We won’t own a car! We rent when absolutely necessary. We walk. We take the bus. We take the subway.
To incite reluctant transiters – a huge campaign with an environmentally conscious aim was launched by the STM, accurately named: Society in Motion. Now who said civic service communications had to be boring!
