Netdiver Mag

Presenting two outstanding projects by Josep Puy – a Barcelona-based (I LOVE BCN – missing tapas + cava) graphic designer, specializing in editorial and branding.

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Creation and branding design for Beige, dedicated to personal hygiene nature-based products and aromas of plants, trees and other natural elements for body care.

Who would have thought of using a ‘front-slash’ as replacement for the ‘i’ letter. LOVE it! The line palette is unequivocally ‘beige’ – tone friendly for everyone – no matter their cultural roots. Smart!

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The Studio is a new TV channel that offers programs based on contempory art and all fields of design.

Love the use of whiter shades of pale – in this instance baby blue and powder pink. The logo deconstructed typography is gorgeous.

Graphic design sitting nicely at the shore of edgy yet not too so. And what about the beer wraps! Subtle.

PRPL short for Purple Rock Scissors (which imv is enigmatic enough) has such a great culture enunciation that it should become a universal manifesto of sort for all of us creatives.

We’re driven by the why.

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This isn’t window dressing, it’s our way of life. It’s not our work life, it’s our life’s work.

Heads up, they tend to be contagious (I agree):

Authenticity. To be genuine, be vulnerable.

Simplicity. Distill to the meaningful and balanced.

Drive. Do what you love.

Adventure. Take risks and embrace where they take you.

Mindfulness. Exercise a nuanced, articulate understanding.

Appreciation. Dwell on the good.

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No meager feat – they got a fantastic website too. Digging their looped live action zooming on studio interiors emblazoning their culture tidbits. Videos expanding on processes. Illustrations. Large type and pictures.

Really really good copywriting – choosy projects (including self-initiated) – blog posts – all this rolled into one uninterrupted digital wandering.

Long live!

She is not a refiner. She operates on instincts; she gets it the first time or second or never.

She thinks clients like to buy process (time) and are afraid if you get it instantly!

She was told to illustrate with type.

She felt her hands had been cut off when the puter came around.

She thrives for this moment when she knows she has nailed it and lives for it!

Meet Paula Scher from Pentagram.

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Her design approach seems to be to stamp as many – and as much big BIG typography as possible.

Her knack at putting odds + odds = eccentric intrinsically beautifully balanced projects.

Her best work are letter driven – not picture driven. But her choice of visuals with off-center cropping and / or duotoning and / or monolithic subjects complete her expansive typography – perfectly.

Visual osmosis. Virtuosity.

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Guess it’s easy to understand why one of her books is titled: Make it Bigger! A journey into her three decades of design.

Must read!

Her portfolio is extensive and expansive. The breadth of her creativity is constantly paired to remarkable conceptual ideas with a thang of ubiquity and sweetness – in any and all of the branding suites – packaging what-not she enterprises.

There you go – Snap! What a tagline: A sweety branding studio. That loves you.

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No wonder there is so much ‘charmingness’ in her work. Passion. Color. Experience x repeat ad infinitum = Isabela Rodrigues / Porto Alegre, Brazil

Moodboards #1. Feast your eyes.

Branding collaterals staged and served in a visual assemblage. Ranging from merch to stationery, and everything in-between.

Follows an inspiring list of recent finds.

Featured: Think Independently from la Maison d’AnnaG blog and shot by Anna Gustafsson / France

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Featured: Rebranding Online Store Deerz included the creation of a large number of labels, tags, buttons, etc. by Eskimo Design / Sankt Petersburg, Russian Federation

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Featured: Logotype and corporate identity for Blickfang Media by Pixelinme / Berlin, Germany

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Featured: Market Decor curates a special compendium of objects for resale – identity by Isabela Rodrigues / Porto Alegre, Brazil

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Featured: Personal Identity design by Andreja Popovic / Beograd, Serbia

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Featured: Yellow Jam Marketing identity for a marketing professional and enthusiast, Joe Morecroft designed by Adam Charlton / Brighton + Hong Kong

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Featured: Minamalist approach with funky elements for the Apex Studio branding / Porto, Portugal

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Featured: Cornelia and Co is a restaurant, a bakery, a winery, a coffe shop, etc. branding + packaging by Oriol Gil / Barcelona, Spain

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Featured: Bergen International Festival presents art in all its guises for 15 days – branding by Anti.as / Oslo, Norway

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Featured: The Happiness Kit. Soft!™ sells softserve icecream designed by Bravo Company / Singapore

TRÜF Creative is a Netdiver alumni. First featured for their studio mobile version.. and now fresh wave of new projects: identity, print, interactive, mobile – they are at the vanguard of delivering well designed material that fully support (enhance?) a client’s brand.

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What I particularly appreciate is how well they document each projects.

Showing a few highlights.

Hunt&Co. is an internationally recognised and awarded design consultancy based in Melbourne, Australia.

Excerpt: “Good design is about making connections. We believe good design doesn’t start with formats or platforms — but that it finishes with them. That it requires curiosity and bravery. We believe in the road less travelled. We believe in the hunt.”

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Wow to both mission statement + signature minimalism design projects!! Wanna see a great portfolio?

Head-on there – huh – hunt-on there.