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Why a start-up?

Log / Transition by Keenan Cummings.

I am was an agency-trained, senior-level, print/branding designer & I want to left to work at a start up. Here’s why:

1) I want my work to feel valuable.

2) I want to stop talking about good work and start making good work.

3) I want other people to find value in my work.

4) I want my mom to understand what I spend my time doing.

5) I want to design with empathy, and that means being close to the ground.

6) I want my stamp on the things I make.


He has since moved into a position as the Creative Director / Co-Founder of Wander.

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