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SFi by Emilia Forstreuter

Vita *

Name: Emilia Forstreuter

Profession: Designer / Animator, Director

Did you know?

Love is the engine.

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Everything started with some mysterious miniature worlds I was building in cardboard boxes with a little hole to look through. When one pulled some threads it started either to snow, creatures flew in or light beams made the materials sparkle. That started when I was about 9.

When 15/16, I urgently wished for a filmcamera. Although my wish didn´t come true I still wanted to do something with film, stage design or production design.

After a year of studying architecture and an internship in stage design I studied communications design where I started to create worlds again - this time with the moving image. My degree in film kickstarted my freelance life. Thanks to Vimeo and some bloggers, I received a lot of emails from around the world, some of them turned into serious jobs.

Today I love the variety of being able to work in different media, with different techniques and for different clients. I love working tactile as well as with CG, I do animation and still graphics. My clients vary from the advertising industry to the cultural field.

Whatever I do I like to keep it fresh. When a project doesn't seem exciting at the first sight I find a way so it does excite me. The feeling of surprising others (and myself) really drives me. In my work I always try to create an emotional impact. To combine the emotional with something which is simply graphically pleasing seems to be something I constantly pursue.

10 Works / projects

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3 questions

Biggest hurdle overcomed?

To dare to just go with the flow when I got asked to do freelance jobs but never really had planned to be a freelancer was a little hurdle first. Now I think it quite suits me.

Dealing with the passion and the high expectations I have on my own can be quite a hurdle. Finding a healthy balance. Still working on the big jump over that hurdle.

I often feel torn apart between two interests which somehow feel contrary to me. Space, three-dimensionality, light, immersion, emotion, on one hand and clear graphic, rational compositions on the other hand. To find a way to bring both together in an enticing/(suitable) way challenges me every time and I´m happy if it works out.

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Greatest moment?

Here come a few great moments I want to share with you:

The moment when a vision grows in my mind and I can't wait to get it out (of my mind) and make it visible to others.

The moment when I question everything again and feel free to come up with something better.

The moment I woke up and I had over 5000 plays on vimeo on my film Yonder over night. I didn't even know it was published already. Sam Spreckley who also did the sound design published it secretely the evening before because he was annoyed that I still didn't dare to show it. Thanks Sam! There was no reason to be mad at you.

The moment I got the news about being awarded by the Art Directors Club.

The moment I saw my work on Stash DVD.

The moment I saw my work on TV.

The moment I got invited for the pitch to do the transmediale trailer since this was a festival I found interesting already during my studies.

The moment I won the pitch.

The moment I felt free again to come up with something better then my pitch.

The greatest moment? I hopefully haven't had yet.

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What next?

I just signed up with MINI TITLE, a London based artist representating agency founded by former FALLON art buyer Chris McGuigan. MINI TITLE is just about to launch in a couple of weeks. So... please Björk, MTV, Channel 4, Creative Review, and all you other big, small, exciting, or less exciting but excited people if you read this: I'm waiting for you to contact Chris! ;)

Ah...ok.

I'm currently working on a game design and I also got invited to do a light projection on some pretty huge house walls. A great new challenge again to think in this format and to work within the space.

I also have some visuals for a short animation spooking around in my head. Hopefully it comes to life soon.

And there are a few techniques I want to try and develope, both analogue and digital.

Let's see what the future holds. I'm curious.

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