SFi by Emilia Forstreuter
Name: Emilia Forstreuter
Profession: Designer / Animator, Director
Did you know?
Love is the engine.
Everything started with some mysterious miniature worlds I was building in cardboard boxes with a little hole to look through. When one pulled some threads it started either to snow, creatures flew in or light beams made the materials sparkle. That started when I was about 9.
When 15/16, I urgently wished for a filmcamera. Although my wish didn´t come true I still wanted to do something with film, stage design or production design.
After a year of studying architecture and an internship in stage design I studied communications design where I started to create worlds again - this time with the moving image. My degree in film kickstarted my freelance life. Thanks to Vimeo and some bloggers, I received a lot of emails from around the world, some of them turned into serious jobs.
Today I love the variety of being able to work in different media, with different techniques and for different clients. I love working tactile as well as with CG, I do animation and still graphics. My clients vary from the advertising industry to the cultural field.
Whatever I do I like to keep it fresh. When a project doesn't seem exciting at the first sight I find a way so it does excite me. The feeling of surprising others (and myself) really drives me. In my work I always try to create an emotional impact. To combine the emotional with something which is simply graphically pleasing seems to be something I constantly pursue.
10 Works / projects
Biggest hurdle overcomed?
To dare to just go with the flow when I got asked to do freelance jobs but never really had planned to be a freelancer was a little hurdle first. Now I think it quite suits me.
Dealing with the passion and the high expectations I have on my own can be quite a hurdle. Finding a healthy balance. Still working on the big jump over that hurdle.
I often feel torn apart between two interests which somehow feel contrary to me. Space, three-dimensionality, light, immersion, emotion, on one hand and clear graphic, rational compositions on the other hand. To find a way to bring both together in an enticing/(suitable) way challenges me every time and I´m happy if it works out.
Here come a few great moments I want to share with you:
The moment when a vision grows in my mind and I can't wait to get it out (of my mind) and make it visible to others.
The moment when I question everything again and feel free to come up with something better.
The moment I woke up and I had over 5000 plays on vimeo on my film Yonder over night. I didn't even know it was published already. Sam Spreckley who also did the sound design published it secretely the evening before because he was annoyed that I still didn't dare to show it. Thanks Sam! There was no reason to be mad at you.
The moment I got the news about being awarded by the Art Directors Club.
The moment I saw my work on Stash DVD.
The moment I saw my work on TV.
The moment I got invited for the pitch to do the transmediale trailer since this was a festival I found interesting already during my studies.
The moment I won the pitch.
The moment I felt free again to come up with something better then my pitch.
The greatest moment? I hopefully haven't had yet.
I just signed up with MINI TITLE, a London based artist representating agency founded by former FALLON art buyer Chris McGuigan. MINI TITLE is just about to launch in a couple of weeks. So... please Björk, MTV, Channel 4, Creative Review, and all you other big, small, exciting, or less exciting but excited people if you read this: I'm waiting for you to contact Chris! ;)
I'm currently working on a game design and I also got invited to do a light projection on some pretty huge house walls. A great new challenge again to think in this format and to work within the space.
I also have some visuals for a short animation spooking around in my head. Hopefully it comes to life soon.
And there are a few techniques I want to try and develope, both analogue and digital.
Let's see what the future holds. I'm curious.