Guts & Glory
Guts & Glory self-describe their agency as: courage, vigor, character, oomph. Wow – I like that. The core values right off the index. Using the ‘volume’ as navigation – you are brought into a kitschy retro-feely world.
Founded in 2012 by ginger partners in crime, Meg Paradise & Faun Chapin, they came up with an outrageous product.
Helvetica The Perfume, a limited edition project (sic) and yes the bottle is filled with.. distilled water.
They even had the ‘guts’ to post the Lovers & Haters page. Worth a read.