Netdiver Mag

/ Surfacing the creative culture
since '98

Goodbye Fiftytwo

Goodbye Fiftytwo by Daniel Howells

Fiftytwo was an experiment in creating a professional network for creatives whose constraint was the ability to post just one piece of work (new, or work-in-progress) every week.

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It was my take on the “slow web” movement; a response to the deluge of Twitter posts where meaningful work updates got lost in the noise.

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7,975 registered users, superb design work posted, connections established between creatives, closed and private, meaningful feedback..

What went wrong???

Startup fail.

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Daniel Howells is a London-based web designer/developer, founder/editor of siteinspire.com

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