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Book recommendation and currently reading:

The Design Entrepreneur by Steven Heller, Lita Talarico

Turning graphic design into goods that sell. Designers are used to working for clients, but there is nothing better than when the client is oneself. Graphic and product designers, who are skilled with the tools and masters aesthetics, are now in the forefront of this growing entrepreneur movement.

If you’re considering this avenue – and even if published in 2008 – the approach and processes in the introduction and tips from the case studies make this book a must.


Look inside the book.


Steven Heller and Lita Talarico are co-chairs of the MFA Design program of the School of Visual Arts where students are encouraged to become design entrepreneurs.


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