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Like a Paper Tiger

WIRED on iPad: Just like a Paper Tiger… by IA (Information Architects – Japan)

“First, the paper magazine was crammed into the little iPad frame. In form of a PNG slide show. To compensate for the lack of interactive logic, this pretty package was provided with a fruity navigation. In the end it was spiced with in-app links, plucked with a couple of movies and salted with audio files (”interactive”). Then it was off to marketing. And it sold 24,000 copies. Dammit. It’s the Nineties all over again.”


Includes ex to show the difference between InDesign and iPad.

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