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Like a Paper Tiger

WIRED on iPad: Just like a Paper Tiger… by IA (Information Architects – Japan)

“First, the paper magazine was crammed into the little iPad frame. In form of a PNG slide show. To compensate for the lack of interactive logic, this pretty package was provided with a fruity navigation. In the end it was spiced with in-app links, plucked with a couple of movies and salted with audio files (”interactive”). Then it was off to marketing. And it sold 24,000 copies. Dammit. It’s the Nineties all over again.”

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Includes ex to show the difference between InDesign and iPad.

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