It seems that some of these taglines were used for clients after his return from his sabbatical year back in 2000. Well in my view, if you can convince clients to play along – given how corporations rather go for profits first than values – shows a high level of persuasion.
A list of my favorites:
Helping other people helps me.
Having guts always works out for me.
Being not truthful always works against me.
Everything I do always comes back to me.
Assuming is stifling.
Over time I get used to everything and start taking for granted.
Money does not make me happy.
Trying to look good limits my life.
Worrying solves nothing.
Complaining is silly. Either act or forget.
Low expectations are a good strategy.
Everybody who is honest is interesting.
Highly recommend the book.