Dieter Rams interview
>Dieter Rams interviewed by Gary Hustwit, an excerpt (worth reading) from Helvetica/Objectified/Urbanized: The Complete Interviews as published by Fast Company.
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Dieter Ram design philosophy in 10 points:
Good design is innovative.
Good design must be useful.
Good design is aesthetic design.
Good design makes a product understandable.
Good design is honest.
Good design is unobtrusive.
Good design is long-lasting.
Good design is consistent in every detail.
Good design is environmentally friendly.
And last but not least, good design is as little design as possible.
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This reference book – is a must in your library: Less and More. The Design Ethos of Dieter Rams. A new re-edition can be pre-ordered.
Hence, where the Less is more quote and design principle comes from. Never forget how much we owe this creative giant.
