Netdiver Mag

/ Surfacing the creative culture
since '98

What What

Greeting you on top of buildings, outside shops with a fist raised to the sky and in restaurant windows staring unblinkingly, the Japanese mascot is almost unavoidable. Idle Idol: The Japanese Mascot collects these wonderful characters.

Book initiative and written and photographed by What What which is made up of twins John and Edward Harrison.

Similar content: