Netdiver Mag

Social change

June 27 (14) 11:10 am Wanna see more? — upcoming events {c/y}
#TAG: cause — exhibition

ADC and Collins are proud to present Graphic Advocacy: International Posters for the Digital Age 2001–2012, a showcase of more than 120 posters that best demonstrate the medium’s crucial role in social change

Upcoming: July 8 – Aug 13 / NYC

Johnny Express

June 26 (14) 13:52 pm Wanna see more? — motion {c/y}
#TAG: animation — motion graphics

Extraordinary storyboard + animation by a pioneer of visual media through motion graphics: Alfred Imageworks is a CG animation and motion graphics company built on original concept planning as opposed to adaptation to preexisting trends.

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There are all sorts of Aliens living throughout space. Johnny Express is a space delivery man who travels to different planets to deliver packages.

Don’t want to spoil it. Watch it.

Studio vistas

June 26 (14) 09:56 am Wanna see more? — imaginative {c/y}
#TAG: interface layout — interior design

Love the presentation of Skidmore statement: "Agency? Studio? Same thing, right? Not to us. We think it’s important to do the little things, ask the tough questions, be authentic and always strive for the extraordinary."

To capitalize on large interior studio vistas laced with morsels of well thought-out captions provoke interest. Cool space.

Odd pearing

June 26 (14) 08:06 am Wanna see more? — industrial {c/y}
#TAG: ethics — fashion

Eccentric? Artsy? Goofy? All 3?

With Odd Pears, you are now free from the constraints of ‘normal’ sock etiquette! Odd socks, matching socks, one sock, two socks. Go crazy with it. There are over 200 ways to wear your socks.

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And do good as well!

Bundle of joy

June 25 (14) 15:31 pm Wanna see more? — illustration {c/y}
#TAG: creativity

Pascal Campion brings in a bundle of joy. He creates a ‘new’ illustration every day – day in and day out. I’ve been following his work for years – and must admit – his sketches make me smile too.

His intense passion for his family is the flame and inspiration in his work, and has become – one of his hallmarks.

Such humanity in large strokes – such mastering of his style – such generosity.

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Get some joy – buy his prints!

Eyes on the Road

June 25 (14) 08:03 am Wanna see more? — motion {c/y}
#TAG: advertising — social media

Vokswagen ‘Eyes on the Road‘ ad (video) inspires road safety. Unsuspecting viewers sitting in a theatre waiting for the feature to start – and blah as we all are while waiting for ads to finish – get a mighty jolting wake-up call – and feel first-hand the danger of driving and mobile useage.

Tech-wise: uses a location-based broadcaster (wifi). Must see! Brilliant!

Noon -5GMT

June 23 (14) 12:00 pm Wanna see more? — industry news {c/y}
#TAG: insider — magazine — publishing

Noon (-5GMT). Netdiver Mag has resurfaced. After 2 yrs hiatus from publishing – honey I’m back!

47 new posts + 2,236 posts in all + 50 thumbnails / page in the galleries.

Enough to feed your eyes??

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The decision to do so followed a discussion with a friend back in November 13 – who hoped that after my sabbatical – I would relaunch it. His desire concurred with mine and since, much time was spent to ‘revised’ the original interface – whilest thinking – that a few updates would be.. ok.

On June 14, we were almost ready.

As for any good stories – and the usual last minute fudge-up that can arise – it wasn’t for any of these that we decided to extend ‘baking time’ to relaunch.

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June 13, I quested Matt Woolhouse – a Creative Director at Super Mega Awesome located in Boston who lives and loves the world of design and finds inspiration within the walls of this site – to give me his take of then navigation – that I was not happy about at all.

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He returned a few comps – and tada – navigation direction was finally settled.

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Gregor Zakelj – whose firm VBG designed our ‘new’ identity – saw the navigation on our beta site – and came up with this comp for the index – throwing us a ‘huge’ unexpected curve – on June 16!

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I was so exhausted and at first it was oh no – then JF – Netdiver Mag co-founder and my all time code hero – had a look and really liked it and – right then – we decided to ‘run with it’.

To say intense don’t even come close to describing the frenzy mode we were in – I sleeping 4-5 hours – pulling-in 22 hours non-stop yesterday.

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Lastly thanks to Chris Mish – owner of Balboatech – who stayed-up to tweak and spruce-up our server till the wee hours this morning.

He is my long-time resident back-end geek – go to for anything LAMP – and now – our hosting provider for the past couple of years.

Our dedicated server runs at top shape based on his decade plus experience. He has worked for (Media Temple) + 2Advanced.

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I’m so ready! Let’s do this. To infinity and beyond!